Global brands are being asked to stop using safety shoes and other footwear products as a way to save lives, according to a new report.
The report, which is being published this week by the McKinsey Global Institute, also calls for more attention to the safety of clothing, as companies continue to develop new products and designs.
The Global Safety Shoes Initiative (GSSI) found that the safety market is booming in the apparel and footwear industry.
There is a growing demand for innovative and high-tech footwear products, with a $4.6 trillion market, according the report.
Safety shoes are worn by more than 100 million people worldwide, but the number of people in the United States wearing safety shoes is much smaller than in other countries, the report found.
About 4 million people are estimated to be wearing safety-oriented footwear.
In 2018, the industry accounted for more than $20 billion in sales.
Companies have been experimenting with a variety of products in recent years, from the “safety sock” to the “cushion shoe” to high-performance shoes, including shoes made of Kevlar and other materials that are designed to reduce the impact of a fall.
Many of these high-end products are designed for athletes who use them for endurance and endurance-related sports, such as golf and skiing.
But safety shoes can also be worn by people who don’t play sports, said Laura J. Brown, a global market research associate with the McKinseys, in a statement.
In a study of the safety footwear market, McKinsey found that sales have increased by 5% in the past five years, which suggests that companies are finding ways to reach a wider audience, Brown said.
The market is changing, but it will continue to grow, she added.
The study found that women are using safety-inspired shoes more than men, and that women and men are spending less money on safety-related products.
The average price of a shoe with a safety logo has jumped more than 50% since 2015, to $3,500 from $1,500, according Toke Consulting.
The safety-themed footwear industry is growing rapidly, with companies like Reebok, Adidas and Converse already offering products, and several other companies are experimenting with designs.
Companies also have begun to take advantage of new technologies, including advanced sensors and high precision manufacturing, to develop products that are safer.
“Companies are investing in a whole range of products, including more advanced materials, and using them in innovative ways, but we are seeing a significant amount of innovation,” Brown said in a recent interview.
The growth of the global market is likely due in part to a growing global economy, the McKinys report found, with the U.S. accounting for almost one-third of the world’s apparel and shoes sales in 2018.
The global industry is also expected to grow over the next five years to more than 8% of global GDP, the study said.