Cypriots are getting ready to buy the first sets of safety shoes made by U.S. designer ShoeAid.
The shoes, which are part of a $25 million U.N. initiative, are intended to be used by both men and women who are at risk of slipping or falling during activities, such as hiking, bicycling and swimming.
The shoes are available for purchase in stores and online starting today at www.shoeaid.com.
The shoes, made by the company, are the first safety-oriented footwear produced in the U.K. by a U.R.I. subsidiary, ShoeSource.
Cyprus is home to more than 3 million people who are considered at high risk of falling from heights of up to 20 meters.
Shoeaid says the shoes have the same design and manufacturing process as the company’s existing safety-related footwear, but they are made in a new, “clean, modern and sustainable” way.
Cyprus has been trying to reduce the number of deaths due to falls, and Shoe Aid is part of the effort.
A recent study found that the country ranked at or near the bottom of the list in terms of preventing deaths from falling, with just under 1,000 people killed in 2012 and 2015.