Zappo has launched a safety footwear line of premium sneakers and running shoes for women.
The company announced Tuesday that its safety line, the Zappoz Safety Shoes, will be available in three sizes: small, medium, and large.
The sneakers are available at Zappobox stores and online at www.zappoboss shoes.com.
The shoes, which will be manufactured by the Swiss footwear company, are designed to be comfortable and supportive while on the run.
The range of shoes comes in three styles, the smallest, medium and large, which are $25.99 each, and will be sold in the US at Zendesk.
“The idea is to create something that is comfortable, supportive, and a little bit fun,” said Zappoes chief marketing officer Joostein van de Waard.
The Zappoa Safety Shoes were developed with the help of Nike, which has long been a major sponsor for Zapposo.
“Nike has been really influential in terms of design and innovation in footwear,” said Van de Waards cofounder and CEO Peter Vanhoutte.
The two companies are also partnering on a range of products, including the Zendex line of protective footwear.
The line will include the Zest, which offers a range for men and women, the zest, zen, zest-and-pockets, zendex, and zendesign, all made in Italy.
In addition to the shoes, the brand also released the Zender, a waterproof, windproof and water-repellent sock.
“We have a very different approach to shoe design,” said van de WAARD.
“Zappos shoes have been designed for runners who want to run on all types of surfaces, but especially on the ice.”
The company said it is looking forward to bringing these shoes to market.
Zappose is a brand that started as a skateboarding company in 1989, and now has locations in Paris, London, and Shanghai.