A safety company, 360Safety, has come under fire from social media users after posting an advertisement for a product called Safety Shoes.
The advertisement, which was spotted on Twitter, asks users to “vote for” a product, “Safety Shoes”, which the company claims will “prevent you from dying in the streets”.
The company has also been accused of using the word “paedophile” to describe its products, which are branded as “Safe, Fitted, and Easy”.
The “pornographic” ads, which have since been removed, have caused outrage among the Indian public.
A spokesperson for 360 Safety, a leading manufacturer of safety footwear, confirmed to Business Insider that the company did not intend to offend anyone and would not use the word ‘paedophilia’.
In an email to Business Today, the spokesperson said:We don’t care what people think, what we care about is that people feel safe.
We want to make sure that every product that comes from us, we can guarantee it will be safe, fit and easy to wear.
Read moreIn an emailed statement to Business Daily, 360 Security said the advertisement was “clearly targeted towards young boys”.
The spokesperson said that 360 Safety would be changing the name of its products and was working to ensure that the brand’s advertising does not negatively impact anyone’s safety.
In an Instagram post, the company apologised for the offensive advertisement and said it had contacted police and “will be working hard to remove this offending content”.
Read moreThe spokesperson also said that the word was removed from the company’s Instagram account within the past few hours.
“This is a matter that has been taken very seriously by 360 Security and the company is working closely with law enforcement agencies to ensure no harm is caused to the innocent,” the spokesperson added.
“We have also contacted law enforcement authorities to ensure this is addressed.
360 Safety is working hard with law authorities to bring to light the offence.”
A spokesperson said the company was working closely and in good faith with law enforcers to ensure it was addressed and removed from social platforms.
The spokesperson added that 360 Security had not seen any complaints from users.”360 Security has no issues with the word pedophile,” the company said.
“The term is a generic term that was used to describe any person who is obsessed with child sex abuse.
The company has no problem with this term being used.
360 Security has never supported any kind of child abuse in any way.”
Read more’Pornographic’ ads ‘clearly aimed at young boys’A spokesperson from 360 Safety told Business Insider the ad had been removed and that the advert had been taken down from its Instagram account, but that the advertisement had been “clearively targeted towards boys”.
“We were unaware of any offence being reported, but were working with law enforceecies to ensure nothing like this was happening again,” the spokeswoman said.
“We sincerely apologise for the offence that was caused.
360 is working with the police to ensure any further offence is not committed in the future.”
In a statement to TechCrunch, 360 security said that they had removed the offending advert.
“It is with regret that we are sharing that our ad has been removed from Instagram,” the statement said.
The company added that they would be “working closely with the law enforces in our country and take all necessary action”.
Read the full statement here